STRUCTURED DATA
Help give engines meaningful information while remaining human-readable.
MICRODATA
Annotate your markup with microdata, which gives hints about what's important
and what's not.
There are only three primary attributes that are needed to achieve this:
`itemscope`, `itemtype` and `itemprop`. They are all fairly self-descriptive,
especially when used in an example:
....
A sentence that holds no importance to a search engine.
....
`itemtype`s can be found by reading https://schema.org. Each `itemtype` will
describe what its `itemprop`s are.
LD+JSON
This is similar to microdata, in that you specify item types and properties. The
main difference is ld+json is just a json with the information instead.
The following example should give a good intuition:
....
....