STRUCTURED DATA
Help give engines meaningful information while remaining human-readable.

MICRODATA
Annotate your markup with microdata, which gives hints about what's important
and what's not.

There are only three primary attributes that are needed to achieve this:
`itemscope`, `itemtype` and `itemprop`. They are all fairly self-descriptive,
especially when used in an example:

....
<div>A sentence that holds no importance to a search engine.</div>
<div itemscope itemtype="a-url-to-a-schema-dot-org-type">
  <div itemprop="name">This is a name</div>
</div>
....

`itemtype`s can be found by reading https://schema.org. Each `itemtype` will
describe what its `itemprop`s are.

LD+JSON
This is similar to microdata, in that you specify item types and properties. The
main difference is ld+json is just a json with the information instead.

The following example should give a good intuition:

....
<script type="application/ld+json">
{
  "@type": "",
}
</script>
....