STRUCTURED DATA Help give engines meaningful information while remaining human-readable. MICRODATA Annotate your markup with microdata, which gives hints about what's important and what's not. There are only three primary attributes that are needed to achieve this: `itemscope`, `itemtype` and `itemprop`. They are all fairly self-descriptive, especially when used in an example: ....
A sentence that holds no importance to a search engine.
This is a name
.... `itemtype`s can be found by reading https://schema.org. Each `itemtype` will describe what its `itemprop`s are. LD+JSON This is similar to microdata, in that you specify item types and properties. The main difference is ld+json is just a json with the information instead. The following example should give a good intuition: .... ....